Jyomi

Zero market

Turkey's astrology market: $5M+. One app, Faladdin, hit 20 million downloads. Vedic astrology in Turkey: zero digital products.

The goal — design and launch a platform from scratch: landing page, birth chart calculator, paid reports, glossary, forum. Bilingual, monetized through Shopier.

Not fortune-telling — education

2025: Faladdin's founder was arrested. "Fal" (fortune-telling) is a legal risk in Turkey. Positioning: education and self-awareness, not predictions. "Shows a tendency" instead of "this will happen." Classical texts (BPHS, Phaladeepika, Brihat Jataka) as the source. The platform explains concepts — Lagna, Rashi, Nakshatras, Dasha — in Turkish.

Birth chart calculator

Step-by-step form: date, time, city. VedAstro for calculations, OpenStreetMap for geocoding, TimeAPI for time zones. Real astronomical calculations, not generative AI. Free tier: basic chart. Paid reports: detailed AI interpretation via Claude. The calculator is embedded right in the landing — try it without navigating away.

Sade Sati — flagship product

Saturn's 7.5-year transit through three phases. For many in Turkey — their first encounter with Vedic astrology. Personalized report: timeline, current phase, recommendations.

Content strategy: Sade Sati as the entry point. Educational page explains the concept, calculator shows personal dates, paid report provides deep analysis.

Content platform

Glossary of 50+ Vedic terms in Turkish. Each term has a page with the Sanskrit original, explanation, and context. Foundation for SEO: zero competition for Turkish Vedic queries. Forum for discussions, blog for educational articles, "Weekly Stellar Insights" newsletter. Everything bilingual: Turkish + English through an i18n system.

Three revenue tiers

Free: calculator, blog, glossary, forum. Goal: traffic and email list.

Paid reports: Sade Sati, birth chart, bundle. 399–3,490 TRY via iyzico with taksit (installments — a cultural norm in Turkey).

Future: subscription, courses, personal consultations.

Stack

Next.js 16 (App Router), TypeScript, Tailwind CSS v4. Framer Motion for animations. Plausible.io for analytics. VedAstro + Prokerala + VedicAstroAPI for astronomical calculations. Claude AI for interpretations. iyzico for payments. Vercel for deployment.

My role

Sole designer and developer. Conducted market analysis, split the brand into a platform and expert's personal site, designed all pages and components. Wrote all the code: landing, calculator, forum, glossary, i18n, payment integration. 50+ glossary terms. Set up SEO strategy targeting zero competition.